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8 Apr 2024

How some of your favourite brands are brought back from the dead

Author: admintech | Filed under: Finance/ Money
A man sits on a chair that's sitting on a checkered rug. Next to him is a rack on which is hung pairs of pants in a range of bright colours.

Bringing back beloved brands can be good business. That’s because the factors that lead to a company’s demise can sometimes have little to do with whether consumers are still interested in its products.